First in the industry to create Merino wool ski socks, Smartwool has revolutionized the way outdoor enthusiasts keep their feet warm and dry. Merino wool is the main focus of almost all of Smartwool’s products. Merino wool comes from Australian breed of Merino Sheep and is a naturally versatile, renewable and completely comfortable- no scratchy wool here. Merino wool helps regulate body temperature, is breathable, and keeps you dry and sweat-free. Smartwool is striving to reduce environmental impact and increase access to for anyone looking to spend more time outside.