Smartwool Second Cut Project
Give your old socks new life. In 1994, Smartwool created their first ever merino-performance sock, the Classic Hike. And now, that comfort comes full circle. Smartwool’s new SecondCut™ Hike sock combines the iconic fit and feel of their original sock with circular yarn utilized from this very sock take-back program.
That’s right, Smartwool is making new socks out of old socks. Join the mission by bringing in your unwanted socks to Backcountry North, and we’ll work to give them life beyond the landfill.